Souvenir. Purpose and design

The second monograph by Tatyana Svetova on the topic of the souvenir continues the analysis of this phenomenon of culture, paying closer attention to applied issues of designing creative, modern, quality products. The author shares his own experience of design and design and educational activities, and also gives an extensive material on the creation and implementation of souvenirs in the modern economic and sociocultural situation. Separate sections of the work are devoted to tourist and business souvenirs.
The book is addressed to developers of souvenir products, public relations specialists, protocol and PR departments, travel companies, as well as creative specialties - designers, culturalists, service specialists, advertising, communications, and artistic students.
The work was performed as part of the URFU Development Program until 2020