Fashionable body. Fashion, costume and modern social theory

Fashion has long ceased to be a marginal phenomenon. In the modern world, where the economy is moving by the ideas of creative and intellectual labor, the dialogue of fashion is becoming increasingly important. The English sociologist Joan Enthisal in the book "Fashionable Body" offers to look at modern society through the prism of clothing. Analyzing the historical, social and anthropological functions of fashion in culture, the author shows that fashion plays a decisive role in the formation of modern identity - through the body, gender and sexuality. Unlike its predecessors, Enthisal insists on an inextricable connection between bodily and fashion: it is the clothing that shows a social dimension of the body. Noting that the fashion as a phenomenon arose in Europe, Enthusal nevertheless argues that clothing functions in all cultures in a similar way, due to which the fashion becomes the most important element of the social order around the world