CRM with light speed. Attracting and retaining customers in real time via the Internet. Management
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The previous publication of the bestseller Paul Greenberg, a recognized expert and analyst CRM, was translated into 5 languages and is used as a business teacher. The book is defiled and thoroughly described by both CRM methodology as a whole and all its technological “bricks” - sales management, automation of marketing, client service and interaction channels. Success strategies are discussed, as well as changes in the corporate culture necessary for attracting and holding the client with the help of the latest technologies, despite fierce competition.
A thoughtful reader will be able to get valuable practical advice of businessmen who really achieved a lot in business, including thanks to the successful use of CRM. The main problem is not in the CRM technology itself, but in the integrated approach and abundance of pitfalls. The book is intended for managers and managers of enterprises that introduce or want to introduce CRM technology
A thoughtful reader will be able to get valuable practical advice of businessmen who really achieved a lot in business, including thanks to the successful use of CRM. The main problem is not in the CRM technology itself, but in the integrated approach and abundance of pitfalls. The book is intended for managers and managers of enterprises that introduce or want to introduce CRM technology
Author:
Author:Greenberg P.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Education & Teaching
Series:
Series: Business XXI century
ISBN:
ISBN:978-5-93286-079-3
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