Creativity. Communication and cultural values

The concept of creativity over time gained not only positive connotations. The concept of creativity is key in discussions on the industry of culture, art, cultural policy, education and individual development. Often they are abused to & quot, cover & quot, or & quot, cover & quot, manipulative advertising, shadow financial operations of companies in the cultural and entertainment industry. The meaning of this word has become extremely blurred, it began to depreciate. The authors of the book have made a successful attempt to confront this provision of affairs and offered a new way to interpret creativity as an integral part of communication and key element in the acquisition of cultural value. The authors consider creativity as a radical way to rethink key concepts in the study of culture, innovation, traditions and experience