Creative management. Textbook
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This text reveals the basic principles, technologies, and methods of applying creative management in the process of developing and implementing innovative solutions. It addresses current issues of managing the creative potential of organizations in the conditions of the information economy. Significant attention is paid to developing non-standard management solutions in the face of accelerated changes in innovation generations, unpredictability, non-standard situations, and uncertainty in crisis situations. The latest directions of creative management are analyzed, including chaos management, synergistic management, and extreme management. It is in line with the latest generation of the Federal State Educational Standards for Higher Education. Intended for undergraduate and graduate students studying in the fields of "Management," "Economics," and "Public Administration."
Author:
Author:Stepanov A. A.
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Education & Teaching
Dimensions:
Dimensions:21.8x15.3x1.5 cm
Series:
Series:Bachelor's and Master's degree
ISBN:
ISBN:978-5-406-10673-0
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