Creating Brands. Development and Application of El Rice"s ideas in the Russian Advertising Market

In the book, a brief assessment of the state of the advertising industry and its capabilities in Russia is currently. Effective methods of forming a consumer relationship, that is, methods, first of all, growing brands, and not to save them.
What is marketing communications today, for which you pay advertising agencies, what kind of advertising to choose for your product? Answers to these and other issues are covered in detail in the book and illustrated by examples from the practice of marketing campaigns.

The publication will be useful to Russian owners of brands, managers and staff of marketing and advertising departments, as well as university students of all specialties on public relations" disciplines, "Advertising", Marketing, "Introduction to Marketing Communications"