Create and rule

Someone achieves success quickly, someone cannot achieve him throughout life. One undoubtedly - the formula of success is unlikely to contain such components as "ease" and "simplicity". Every success has its own success, and it is pointless to try to repeat it. However, in vain in the West, the biographies of famous people are very popular with the readership of the reader audience - trying to analyze someone else"s way of thinking, the causes and effects of actions, you can somehow become involved in someone else"s success and try to simulate it with amendment on your specific conditions. In this book, the reader will find the success of companies in absolutely not similar to each other, as well as conversations with representatives "tops" of successful retail chains. Each of the selected characters tirelessly worked on the field of business, and each of them succeed. What unites their approaches to promoting the company and brand and unites at all - to judge you