Corporate social responsibility of trading organizations. Educational guide
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The textbook is aimed at developing students' understanding of the theoretical and practical aspects of implementing the concept of corporate social responsibility in retail organizations. It covers the evolution of the concept of corporate social responsibility, reveals the social significance of trade and its responsibility to consumers, suppliers, employees, and other stakeholders, justifies the impact of corporate social responsibility on the economic efficiency and competitiveness of retail organizations, explains the tools for managing corporate social responsibility in trade, and provides practical materials on managing corporate social responsibility of retail organizations in Russia and abroad. It is intended for students studying in the fields of 38.03.06 'Retail Business', 38.03.02 'Management', 38.03.01 'Economics', and will also be useful for industry professionals.
Author:
Author:Majorova Elena Aleksandrovna
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Education & Teaching
Dimensions:
Dimensions:21.8x14.8x1.8 cm
Series:
Series:Higher Education. Bachelor's degree
ISBN:
ISBN:978-5-16-017058-9
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