Corporate Identity
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This book is one of the most popular and authoritative publications in the world"s company management and visual communications in the business. The book will help integrate corporate identity and corporate identity in the cloth of the commercial and financial goals of the organization. Roudden critically reviews traditional approaches to branding and marketing and shows how, based on the market position and values of the brand, it is possible to structure all the visual and marketing communications of the company on the principle "showed -... - said - did". "Corporate identity" gives the reader a new methodology for managing marketing communications and a firm basis for organizing an effective creative dialogue with contractors and designer solutions. You will learn: - What is the difference between the corporate identity and values of the brand, - how to integrate corporate identity into the strategy and practice of the company"s work, - how to allocate the company, its products or services from the total mass of proposals on the market - how to determine priorities when using marketing resources And it is more efficient to use the company"s marketing budget, - how to determine the true values of the organization, focus on them when building marketing communications and then use them to achieve the company"s goals
Author:
Author:Rouuden M.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Marketing
ISBN:
ISBN:5-98124-063-6
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