Vanchzhikhe: The Legend of the Eastern Cheese
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The Book of Vanjihe: The Legend of the Cheese of the East represents the history of the emergence, development and current state of the national Chinese product - the fermented Tofu and the flagship of this eating industry of the PRC of Vanjihe. The history of the ancient brand, its evolution, the identity of the founder Van Zhikhe, the principles of organization of production, business ethics, management culture, marketing and interaction with consumers and society are described in detail. The book is addressed to a wide range of readers - to everyone who is interested in the culture and history of China, as well as specialists in the field of food industries
Author:
Author:Чжоу Минь, Цзинь На
Cover:
Cover:Hard
Category:
- Category:Cookbooks, Food & Wine
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-907447-51-6
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