Conversations with unbelievers in favor of social innovations

The book discusses the impact of corporate social responsibility (CSR) and regional social policy on the main business functions of the company: marketing and sales, procurement, relations with personnel, innovation and training. Based on research data and practical cases, the authors of the book convincingly prove the positive relationship between the company"s social activity with its financial indicators. A special place is allocated to measure benefits from CSR for business.
The book is addressed to CEO companies, as well as managers of departments of corporate communications, public relations, marketing and sales, human resources, regional development and bonds with government. The book will also be useful to researchers, teachers and students learning the economy, management, state and municipal management