Console Wars
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In 1990, Nintendo was actually an absolute monopolist in the video game industry. SEGA, specializing in games for slot machines, represented a company, uncertainly standing on her legs, but with large ambitions and even more ambitious characters.
However, everything radically changed with the arrival of Tom Kalina, the former leader Mattel, who did not understand anything in video games, but perfectly understood how to lead an unequal battle. Its non-standard tactics, multiplied by the brave ideas of his non-conformist employees, completely changed the SEGA and led to a full battle with Nintendo, as if the second biblical plot about David and Goliafe. But few could then foresee that the success of SEGA will grow many new enemies and, most importantly, will strengthen Nintendo even more.
The war was ruthless, tirelessly and with big bets. This global corporate war was carried out at several fronts: in the apartments of ordinary people, at school sites, at the board of directors and even in the US Congress. It was the type of conflict when it does not feel sorry for anyone when Brother rises against brother, children against adults, Sonic against Mario, and the United States against Japan.
Founded on more than two hundred interviews taken from former SEGA and Nintendo employees, the book "Console Wars" tells the story of how Tom Kali wonderfully turned the outsider in the market leader. In his book, Blake J. Harris talks about wars, strategies and battles, finding out exactly exactly what is happening forever changed the appearance of a popular culture. In fact, the "Console Wars" is a story about how a modest family man with an exceptional imagination and a gift to wrap problems in competitive advantages inspired the team of outsiders on the battle with the giant, which as a result gave the life of an annual turnover of sixty billion dollars
However, everything radically changed with the arrival of Tom Kalina, the former leader Mattel, who did not understand anything in video games, but perfectly understood how to lead an unequal battle. Its non-standard tactics, multiplied by the brave ideas of his non-conformist employees, completely changed the SEGA and led to a full battle with Nintendo, as if the second biblical plot about David and Goliafe. But few could then foresee that the success of SEGA will grow many new enemies and, most importantly, will strengthen Nintendo even more.
The war was ruthless, tirelessly and with big bets. This global corporate war was carried out at several fronts: in the apartments of ordinary people, at school sites, at the board of directors and even in the US Congress. It was the type of conflict when it does not feel sorry for anyone when Brother rises against brother, children against adults, Sonic against Mario, and the United States against Japan.
Founded on more than two hundred interviews taken from former SEGA and Nintendo employees, the book "Console Wars" tells the story of how Tom Kali wonderfully turned the outsider in the market leader. In his book, Blake J. Harris talks about wars, strategies and battles, finding out exactly exactly what is happening forever changed the appearance of a popular culture. In fact, the "Console Wars" is a story about how a modest family man with an exceptional imagination and a gift to wrap problems in competitive advantages inspired the team of outsiders on the battle with the giant, which as a result gave the life of an annual turnover of sixty billion dollars
Author:
Author:Harris B.-j.
Cover:
Cover:Soft
Category:
- Category:Computer & Technology
- Category:Culture
Series:
Series:-
ISBN:
ISBN:978-5-9903760-7-6
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