Why digital transformation does not give a result and what to do so that everything works
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No one doubts the breakthrough power of digital technologies. Any company that wants to be successful needs to become digital. However, the digitalization process is not easy: 70% of companies suffer failure in this matter.
Tony Saldan, who was engaged in digitalization in P&G, claims that the main reason for failures in the absence of clear goals and discipline. In his book, he talks about a five -speed digital transformation model, thanks to which you can embed changes in the DNA of your company
Tony Saldan, who was engaged in digitalization in P&G, claims that the main reason for failures in the absence of clear goals and discipline. In his book, he talks about a five -speed digital transformation model, thanks to which you can embed changes in the DNA of your company
Cover:
Cover:Hard
Category:
- Category:Computer & Technology
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-9614-3859-8
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