Web analytics 2.0 in practice. Subtleties and best methods
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Despite the rapid development of web environment, online marketing and advertising over the past few years, the approach to using data has mainly remained the same as a decade ago. In this book, the leader in the field of web analytics, Avinash Koshik, represents the next generation web analytics platform, which significantly expands the intellectual capabilities of organizations and contributes to their faster growth.
Avinash will compose specific strategies and models for the transition from simple tools for analyzing the flow of clicks to an effective mixture of quality data, experimentation, testing and competitive intelligence tools.
Expanding the lessons set forth in his previous book, the author explains how to measure, analyze and deal with modern rapidly developing technologies and trends, including social media, video, mobile tools and users or online resources. Updating traditional approaches, Avinash debunks myths, identifies traps and demonstrates specific, simple and advanced methodologies to transform the image of your thinking. All this turns the book into an indispensable guide for all web professional.
In this book you
Find solutions for difficult problems, including multi -channel analytics and analysis of the contribution of multi -contact campaigns
Calculate the economic value of your website and measure macro- and microconversions for websites of e-commerce, non-profit websites and b2b websites
Make benefits from the analytics methodologies related to the search - internal search on the site, marketing for click and search optimization
Determine the most suitable basic performance indicators (KPI) to organize and create an effective control panel, which is a driving force
Learn to perform analytics in critical areas such as Twitter, YouTube, blogs and multimedia content
Use experimentation and testing to create websites truly focused on customers
Create a boss and an organization that are focused on the data, and achieve the level of knowledge and experience necessary for a successful career analyst
Continue training using materials provided on the attached CD
About the author
Avinash Koshik is the author of the leading blog devoted to research and analytics, OCCAM"s Razor. It is also a preacher of analytics in Google and the director of training at the Market Motive, Inc. Often makes reports at industry conferences around the world and gives lectures at leading US universities. The winner of the 2009 Statistical Advocate of the Year from the American Statistical Association.
Analysts are vital, and no one except Avinash Koshik will be able to state its principles so elegantly, simply and efficiently. Try to purchase the entire circulation so that your competitors do not get anything.
- Seth Godin, author, Tribes
Many companies spend a lot of time and money on data collection, which, unfortunately, subsequently do little. Avinash Koshik’s book helps us understand the importance of this underpheited resource and shows how to extract maximum benefits from online data and experimentation.
- Den Arieli, professor of the behavioral economy, University of Duke, author of Predictictably Irrational
Koshik removes the cover of secrets from analytics. If the owners of the enterprises read this book, they will fire half the executive directors who are financed
Avinash will compose specific strategies and models for the transition from simple tools for analyzing the flow of clicks to an effective mixture of quality data, experimentation, testing and competitive intelligence tools.
Expanding the lessons set forth in his previous book, the author explains how to measure, analyze and deal with modern rapidly developing technologies and trends, including social media, video, mobile tools and users or online resources. Updating traditional approaches, Avinash debunks myths, identifies traps and demonstrates specific, simple and advanced methodologies to transform the image of your thinking. All this turns the book into an indispensable guide for all web professional.
In this book you
Find solutions for difficult problems, including multi -channel analytics and analysis of the contribution of multi -contact campaigns
Calculate the economic value of your website and measure macro- and microconversions for websites of e-commerce, non-profit websites and b2b websites
Make benefits from the analytics methodologies related to the search - internal search on the site, marketing for click and search optimization
Determine the most suitable basic performance indicators (KPI) to organize and create an effective control panel, which is a driving force
Learn to perform analytics in critical areas such as Twitter, YouTube, blogs and multimedia content
Use experimentation and testing to create websites truly focused on customers
Create a boss and an organization that are focused on the data, and achieve the level of knowledge and experience necessary for a successful career analyst
Continue training using materials provided on the attached CD
About the author
Avinash Koshik is the author of the leading blog devoted to research and analytics, OCCAM"s Razor. It is also a preacher of analytics in Google and the director of training at the Market Motive, Inc. Often makes reports at industry conferences around the world and gives lectures at leading US universities. The winner of the 2009 Statistical Advocate of the Year from the American Statistical Association.
Analysts are vital, and no one except Avinash Koshik will be able to state its principles so elegantly, simply and efficiently. Try to purchase the entire circulation so that your competitors do not get anything.
- Seth Godin, author, Tribes
Many companies spend a lot of time and money on data collection, which, unfortunately, subsequently do little. Avinash Koshik’s book helps us understand the importance of this underpheited resource and shows how to extract maximum benefits from online data and experimentation.
- Den Arieli, professor of the behavioral economy, University of Duke, author of Predictictably Irrational
Koshik removes the cover of secrets from analytics. If the owners of the enterprises read this book, they will fire half the executive directors who are financed
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Computer & Technology
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-907114-50-0
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