Victory zone. Digital transformation management
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About the book
Jeffrey Moore tells in detail how the breakthrough innovation affects the company that has long operating in the market, and why it causes her crisis in determining the priorities.
Technologies of the future appear one after another and radically change the business landscape-both in high-tech, where they are born, and in any other industry where they are used.
Any company has two behaviors. In the markets, where it acts aggressively, as a breakthrough innovator, it is obliged to catch the next wave of breakthrough innovations. At the same time, in the markets where similar attacks threaten her business, she should get into defense so that this wave does not overwhelm her.
According to Jeffrey Moore, who has been working in high-tech all his life, there is no better place to catch another wave, but 56 high-tech companies failed.
Burroughs - Sperry Univac - Honeywell -
Control Data - MSA - McCormack & Dodge
Cullinet - CINCOM - Adr - CA - Dec
Data General - Wang - Prime - Tandem
Daisy - Calma - Valid - Apollo - Silicon Graphics
Sun - Atari - Osborne - Commodore - Casio
Palm - Sega - WordPerfect - Lotus - Ashton Tate
Borland - Informix - Ingres - Sybase - Bea
Seibel - PowerSoft - Nortel - Lucent - 3com
Banyan - Novell - Pacific Bell - Qwest -
America West - Nynex - Bell South - Netscape -
Myspace - Inktomi - Ask Jeves - Aol -
Blackberry - Motorola - Nokia - Sony
They were winners, they were headed by strong and experienced management teams, their leaders were the best in their business! However, all possible signals spoke of the approach of a new large wave were ignored. They began to act only when their business was under blow, but by that time it was already too late to change something.
In his seventh book, Jeffrey Moore tells in detail how the breakthrough innovation affects the company that has long operating on the market, and why it causes her crisis in determining the priorities.
He developed a model of zonal management, with which you can overcome this crisis, as well as correctly distribute resources for a zonal attack (launch a new business direction without prejudice to existing ones) and with zonal defense (helping the commands to rebuild in order to reflect the attacks Breakthrough innovators aimed at one or another key direction of the already established business).
Jeffrey Moore talks in detail about how to divide the structure of the company into four zones (basic production, productivity, incubation and transformation) and how to introduce a new management model. And the entire last chapter devotes to the Caesam Salesforce and Microsoft - two companies, on the example of which he disassembles the actions of top managers during a zonal attack and zonal defense.
Simultaneous skillful actions in a zonal attack and zonal defense will provide the company with a competitive advantage during breakthrough innovations that transform our world. And about this a new book by Jeffrey Moore.
About the author
Jeffrey Moore is the author of several business bestsellers, including "Overcoming the abyss", "inside Tornado", "Gorilla Game", "Life on the Fairy line", "Second Cosmic" and others.
MUR examines the growth and development of markets and their influence on the business strategy of companies.
Its ideas are based on the results of working as a consultant in Silicon Valley, first in The McKenna Group, later - in The Chasm Group founded by himself.
received a bachelor"s degree in American literature at Standford University in 1967 and a doctoral degree in English literature at Washington University in 1974
Jeffrey Moore tells in detail how the breakthrough innovation affects the company that has long operating in the market, and why it causes her crisis in determining the priorities.
Technologies of the future appear one after another and radically change the business landscape-both in high-tech, where they are born, and in any other industry where they are used.
Any company has two behaviors. In the markets, where it acts aggressively, as a breakthrough innovator, it is obliged to catch the next wave of breakthrough innovations. At the same time, in the markets where similar attacks threaten her business, she should get into defense so that this wave does not overwhelm her.
According to Jeffrey Moore, who has been working in high-tech all his life, there is no better place to catch another wave, but 56 high-tech companies failed.
Burroughs - Sperry Univac - Honeywell -
Control Data - MSA - McCormack & Dodge
Cullinet - CINCOM - Adr - CA - Dec
Data General - Wang - Prime - Tandem
Daisy - Calma - Valid - Apollo - Silicon Graphics
Sun - Atari - Osborne - Commodore - Casio
Palm - Sega - WordPerfect - Lotus - Ashton Tate
Borland - Informix - Ingres - Sybase - Bea
Seibel - PowerSoft - Nortel - Lucent - 3com
Banyan - Novell - Pacific Bell - Qwest -
America West - Nynex - Bell South - Netscape -
Myspace - Inktomi - Ask Jeves - Aol -
Blackberry - Motorola - Nokia - Sony
They were winners, they were headed by strong and experienced management teams, their leaders were the best in their business! However, all possible signals spoke of the approach of a new large wave were ignored. They began to act only when their business was under blow, but by that time it was already too late to change something.
In his seventh book, Jeffrey Moore tells in detail how the breakthrough innovation affects the company that has long operating on the market, and why it causes her crisis in determining the priorities.
He developed a model of zonal management, with which you can overcome this crisis, as well as correctly distribute resources for a zonal attack (launch a new business direction without prejudice to existing ones) and with zonal defense (helping the commands to rebuild in order to reflect the attacks Breakthrough innovators aimed at one or another key direction of the already established business).
Jeffrey Moore talks in detail about how to divide the structure of the company into four zones (basic production, productivity, incubation and transformation) and how to introduce a new management model. And the entire last chapter devotes to the Caesam Salesforce and Microsoft - two companies, on the example of which he disassembles the actions of top managers during a zonal attack and zonal defense.
Simultaneous skillful actions in a zonal attack and zonal defense will provide the company with a competitive advantage during breakthrough innovations that transform our world. And about this a new book by Jeffrey Moore.
About the author
Jeffrey Moore is the author of several business bestsellers, including "Overcoming the abyss", "inside Tornado", "Gorilla Game", "Life on the Fairy line", "Second Cosmic" and others.
MUR examines the growth and development of markets and their influence on the business strategy of companies.
Its ideas are based on the results of working as a consultant in Silicon Valley, first in The McKenna Group, later - in The Chasm Group founded by himself.
received a bachelor"s degree in American literature at Standford University in 1967 and a doctoral degree in English literature at Washington University in 1974
Author:
Author:Jeffrey Moore
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Computer & Technology
Publication language:
Publication Language:Russian
Series:
Series: Myth. Business
Age restrictions:
Age restrictions:18+
ISBN:
ISBN:978-5-00146-746-5
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