Optimization of the online store. Why 95% of visitors to your site do not buy anything and how to fix it

There are many visitors in your online store, but most are leaving without shopping? Attracting new customers and marketing mailings do not help increase sales? The situation is familiar to many leaders.

In front of you is a book whose authors have developed a step-by-step methodology for optimizing the work of any online store. You can determine the weaknesses of your site and learn to develop and comprehensively test the new design of the selected pages on an existing audience. The recommendations of the authors are based not only on personal professional experience, but also on examples from the practice of the world"s largest companies.

The book will be useful to everyone who is responsible for the work of the online store, from managers to ordinary managers