Machine training for business and marketing
Please sign in so that we can notify you about a reply
The science of data becomes an integral part of any marketing activity, and this book is a living portrait of digital transformations in marketing. Data analysis and intellectual algorithms make it possible to automate labor -intensive marketing tasks. The decision -making process becomes not only more perfect, but also faster, which is of great importance in a constantly accelerating competitive environment.
This book is a live portrait of digital transformations in marketing. It shows how the science of data becomes an integral part of any marketing activity. It is described in detail how approaches based on data analysis and intellectual algorithms contribute to deep automation of traditionally laborious marketing tasks. The decision -making process becomes not only more perfect, but also faster, which is important in our constantly accelerating competitive environment. This book must be read by both data processing specialists and marketing specialists, but better if they read it together. "
Andrey Sebress, Director of Strategic Marketing, Yandex
This book is a live portrait of digital transformations in marketing. It shows how the science of data becomes an integral part of any marketing activity. It is described in detail how approaches based on data analysis and intellectual algorithms contribute to deep automation of traditionally laborious marketing tasks. The decision -making process becomes not only more perfect, but also faster, which is important in our constantly accelerating competitive environment. This book must be read by both data processing specialists and marketing specialists, but better if they read it together. "
Andrey Sebress, Director of Strategic Marketing, Yandex
Author:
Author:Katsov Ilya
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Computer & Technology
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: it for business
ISBN:
ISBN:978-5-4461-0926-5
No reviews found