Internet Marketing. Textbook

Aims at the formation of students to understand the place of marketing in the Internet environment in the general marketing system of the company. The emphasis is on their inextricability and integrated interaction. The possibilities of using Internet environment are considered to achieve marketing goals, types and features of information Internet resources. Attention is paid to all elements of the marketing complex and their key features when working in an electronic environment. The topic of marketing research and the assessment of the usability of electronic resources is addressed.
corresponds to the Federal State Educational Standard of the Last generation.
For students of secondary vocational education studying in the specialty "Commerce"