Development of e -commerce in Russia
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In recent years, the electronic commerce market in Russia demonstrates a high growth rate, while the 2020 has become a turning point: the Covid-19 pandemic has influenced all spheres of society not only in Russia, but throughout the world. The analytical report was conceived, on the one hand, as an overview of drivers and barriers to the development of the electronic commerce market in Russia, on the other hand, as a search for a response to the question: whether the Covid -19 pandemic is provoked by the growth of the electronic commerce market or is it a consequence of consumer behavior as a result of the displacement of preferences On online buying? To collect empirical data from 2019 to 2021, a longitudinal quantitative study was conducted, the sample of which amounted to 4394 respondents. Based on the data obtained, factors that determine the behavior of consumers in the electronic commerce market in Russia were identified. Based on the results of the analysis, practical recommendations have been developed for the heads of online business and the prospects of further research were indicated.
It is recommended for publication by the Scientific Council of the Higher School of Business of the National Research University "Higher School of Economics"
It is recommended for publication by the Scientific Council of the Higher School of Business of the National Research University "Higher School of Economics"
Author:
Author:Шарко Елена Романовна, Березка Светлана Михайловна, Ребязина Вера Александровна
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Computer & Technology
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-7598-2611-8
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