Competing for the future. Creating markets of tomorrow
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The book Competing for the Future introduces readers with bright ideas and new approaches Gary Hamela and K.K. Prakhalada, famous specialists in the field of business administration and international business. The proposed strategy is to transform industries and departure from the state reduction tactics. The authors indicate ways to make rid of companies from routine work on reorganization and recommend ways of corporate rebirth. The reader finds out how to develop an anticipation required for the consistent formation of the industry, to create a strategic intention and mobilize its company for its implementation, to build key competencies for the future, expand the borders of corporate imagination and revitalize the process of creating a new business.
The book is a guide to the creation of the markets of the future, as well as a peculiar training manual for all who seek to transform their own industry. It will be useful to students, teachers, professional managers and entrepreneurs
The book is a guide to the creation of the markets of the future, as well as a peculiar training manual for all who seek to transform their own industry. It will be useful to students, teachers, professional managers and entrepreneurs
Author:
Author:Hamel G., Prahaladd K.K.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Calendars, Holidays & Souvenirs
ISBN:
ISBN:978-5-9693-0271-6
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