Competent moves. How smart strategy, psychology, and risk management ensure business success

The book is an entertaining textbook on strategic transformations in the company at different stages of its development. Regardless of the scale (transnational concern or a small family-owned enterprise) and a profile of activities (production of goods or services) Any firm from time to time, it certainly faces the so-called market challenges and the need to timely and competently adjust the current business model. The authors are the leading employees of the famous IMD business school offer a reader an interesting practical method consisting of large-scale strategic changes in five types, allowing managers to maneuver correctly in the most difficult situations. The book will be useful both beginners and experienced entrepreneurs, students of business schools, employees of consulting firms - everyone who is interested in replenishing their "set of management tools" to create a successful business, always keeping up with the times