Communication Management of Power. Institutional Theories and Discursive Practices. Study guide
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In the paradigm of social constructivism, sociological, cognitive and psychological mechanisms and communication management strategies are analyzed as a discursive provision of strategic activities of influential actors. The stated material corresponds to the programs of the Polystology directions, State and Municipal Management, Advertising and Public Relations, Journalism.
For scientists, graduate students, undergraduates, listeners of institutions of advanced training and professional retraining, as well as for managers in public relations, marketers and political stations
For scientists, graduate students, undergraduates, listeners of institutions of advanced training and professional retraining, as well as for managers in public relations, marketers and political stations
Author:
Author:Ponomarev N.F.
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
- Category:Psychology
ISBN:
ISBN:978-5-9765-2241-1
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