Communication management in public relations. Textbook
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Communication management is considered as an object of scientific knowledge, with a focus on the spheres, tasks, and functions of communication management in social practice. Various aspects of communication management in public relations are revealed, related to information management in organizations. The role of communication management in corporate governance is analyzed. Special attention is paid to target audience groups, communication tools, and channels in the content of the communicative space of the basic subject of PR. Modular technologies in communication support for social projects are discussed. The concept of managerial decision-making is revealed, and the operational content of the process of its adoption is analyzed.
Intended for master's and bachelor's students in the field of 'Advertising and Public Relations', as well as for advertising and public relations practitioners. It can be used by students of other fields of study, as well as by teachers and graduate students.
Intended for master's and bachelor's students in the field of 'Advertising and Public Relations', as well as for advertising and public relations practitioners. It can be used by students of other fields of study, as well as by teachers and graduate students.
Author:
Author:Emelyanov Stanislav Mikhaylovich
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Politics & Social Science
Dimensions:
Dimensions:21.5x15.5x1.8 cm
ISBN:
ISBN:978-5-9729-1811-9
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