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In March 1999, Nissan Motors was a seriously sick link of the Japanese economy. Huge debts burdened by huge debts, the company was doomed to inevitable death. When Carlos Gon, speaking on behalf of the Renault company, which by then acquired 38.5% of Nissan"s capital, promised to revive the defeated giant of Japanese automotive industry for three years, this statement did not cause confidence. And what? For a record short term "Nissan" turned into one of the most profitable automotive industry in the world! How did such a miracle become possible?
In this book, written by Carlos Gon"s co-authorship with journalist Philipp Rie, it is not only about salvation "Nissan". In it, as it were, the life path of an extraordinary person is described from the inside, which will soon be headed by the Renault Nissan Alliance, and the process of globalization opens from a completely unexpected side. This book is one of the thousands of instructive success stories
In this book, written by Carlos Gon"s co-authorship with journalist Philipp Rie, it is not only about salvation "Nissan". In it, as it were, the life path of an extraordinary person is described from the inside, which will soon be headed by the Renault Nissan Alliance, and the process of globalization opens from a completely unexpected side. This book is one of the thousands of instructive success stories
Author:
Author:Gon Carlos, Rie Philipp
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Engineering & Transportation
ISBN:
ISBN:978-5-9693-0305-8
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