Chromatism of the intellect. Theory and practice

A new theory of human interaction culture with society and space based on the natural science concept of light and color as an electromagnetic wave process is formulated. Theoretical substantiations and some practical recommendations on the use of color in advertising, creating a business image, selection of personnel, in business etiquette, formal and informal events (negotiations, presentations) are given. The information provided can be used when studying the flower, means of communication, psychology, cultural scientists, ecology, concepts of modern natural science and in general to expand knowledge about the theory and practice of the ancient and modern elements of the human color culture. For a wide range of readers