Children's World. Reboot. The real story of the company, without which we would have had a different childhood
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Why 'Children's World'? Because it is the largest network of children's stores in the world, consisting of 1125 stores in three countries on 1/7 of the landmass. You have in your hands a book about who and how managed to build it.
Why 'Reboot'? Because it is also a story about how a brand born in 1947 managed to become one of the most popular in the Soviet Union, and then revive in new socio-historical conditions and become the heritage of new generations.
Finally, why is this 'a book for those who were born and raised'? Because in childhood we are all equally happy, and then we grow up differently. On the sidelines of the development of 'Children's World', many famous people share their own childhood happiness: poets, writers, politicians, public figures, skilled doctors, and even billionaires.
The story of toys that have raised several generations, and the story of the maturation of trade - all under one cover.
Why 'Reboot'? Because it is also a story about how a brand born in 1947 managed to become one of the most popular in the Soviet Union, and then revive in new socio-historical conditions and become the heritage of new generations.
Finally, why is this 'a book for those who were born and raised'? Because in childhood we are all equally happy, and then we grow up differently. On the sidelines of the development of 'Children's World', many famous people share their own childhood happiness: poets, writers, politicians, public figures, skilled doctors, and even billionaires.
The story of toys that have raised several generations, and the story of the maturation of trade - all under one cover.
Author:
Author:Aronov Nikita, Kozlova Anna, Dmitry Sokolov-Mitrich
Cover:
Cover:hardcover
Category:
- Category:Business & Money
Publication language:
Publication Language:russian
Paper:
Paper:offset
Dimensions:
Dimensions:24x17x2.3 cm
Series:
Series:Real Stories
Age restrictions:
Age restrictions:16+
Product type:
Product type:embossed
ISBN:
ISBN:978-5-00195-840-6
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