Cheatsheets: marketing
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The manual was prepared in accordance with the program of the Marketing course and drawn up in the form of answers to the examination issues provided for by the State Educational Standard of Higher Professional Education under this discipline. It briefly presents a sufficiently capacious material that will help effectively repeat the previously studied issues and prepare for the surcharge of the training course.
This publication discloses issues such as the evolution of the development of theories and marketing concepts, the diversity of its functions and species, marketing environment of companies and organizations, provides theoretical ideas about the subjective-essential content of commodity, price, sales and communicative policies in marketing, and Also implementing the progressive marketing concept of partnerships to promote goods and services.
This publication is intended for students of non-economic specialties of all forms of training of higher educational institutions
This publication discloses issues such as the evolution of the development of theories and marketing concepts, the diversity of its functions and species, marketing environment of companies and organizations, provides theoretical ideas about the subjective-essential content of commodity, price, sales and communicative policies in marketing, and Also implementing the progressive marketing concept of partnerships to promote goods and services.
This publication is intended for students of non-economic specialties of all forms of training of higher educational institutions
Author:
Author:Larkina Natalya Georgievna
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Education & Teaching
Series:
Series: Mini-crib for universities
ISBN:
ISBN:978-5-222-21121-2
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