Che Time: Alter-Capitalism in the 21st Century

The book reveals the logic of the development of modern society and the role in this development of revolutionary ideas and movements. Stripping from the analysis & quot, the phenomenon Che & quot, - the paradoxical consumer fashion for the revolutionary attributes associated with the image of Ernesto Che Guevara, the author shows the organic interconnection of capitalism and the revolution and proves that entrepreneurs and consumers are positively perceived by Che, because the spirit of the post-industrial spirit is expressed in its image. Postmodern capitalism. The partisan ideas of Che Guevara, in the past century, scared by their radicalism even revolutionaries, are now more suitable for master classes and management textbooks. & quot, advanced & quot, bourgeois, which from time to time are built into the image of a revolutionary action and at the same time use supernovae communications technologies intensively, becoming virtual partisans & quot, creating a supernova version of capitalism - alter capitalism.
The book is an interdisciplinary study and addressed to sociologists, economists, historians, political scientists, philosophers, as well as a wide range of those readers who think for their inclination and social activity is now fashionable to call & quot, creative class & quot,