Capital truths. Why not all truths can make the obvious

You have in your hands - an updated version of the readers of the readers written by the ex-chapter of the PR-Vimpelcom PR service. Ruspical truths" are a good combination of pleasant with useful: enjoying the living language of the presentation, you at the same time get an idea of ​​practical The PR service of the telecommunications market leader. For novice specialists, this book can become a smart textbook, and professionals are given the opportunity to compare their observations with the experience of colleagues and smile a fun coincidence. In the new version, the author expanded the management section, added several new chapters about the profession itself, new examples from practice, analyzed and led responses of readers received from blogs. The book will help professionals and beginners literate their projects, will teach adequately to respond to challenges in infinite diversity Situation when the common sense and knowledge of the capital truths in his profession is so important