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How many conversations about the differences between the floors. How many literature in which such differences are described. How many questions that arise when thinking about these differences. Professionals of various branches of sciences spend a large amount of time and financial resources on studies of tender features men and women. Specialists in advertising and marketing use accumulated experience for the development of advertising in general and structuring advertising impact, given the entire cultural and social features of the consumer, with one goal - to sell. Commercial success - the axiom of everyone who wants to work in the advertising industry.
The strongest emotional background and the design where the stereotypical images of a man and a woman are formed today, which are advertising, which can easily use scientists to confirm their reflections or disprove the arguments of the opponent. On the one hand, advertising reflects and strengthens the already existing and most active stereotypical images of men and women, on the other, it creates new stereotypes in the minds of those who are its consumer.
The purpose of this work is to describe the sociocultural role of a man in modern society. Materials monitoring and analyzing advertising messages, the statistics of leading research companies are those valuable foundation, with a support for which the structure and dynamics of the change in stereotypes in society is simulated, details of the socialization of men, typology and specificity of the use of male images in advertising are revealed
The strongest emotional background and the design where the stereotypical images of a man and a woman are formed today, which are advertising, which can easily use scientists to confirm their reflections or disprove the arguments of the opponent. On the one hand, advertising reflects and strengthens the already existing and most active stereotypical images of men and women, on the other, it creates new stereotypes in the minds of those who are its consumer.
The purpose of this work is to describe the sociocultural role of a man in modern society. Materials monitoring and analyzing advertising messages, the statistics of leading research companies are those valuable foundation, with a support for which the structure and dynamics of the change in stereotypes in society is simulated, details of the socialization of men, typology and specificity of the use of male images in advertising are revealed
Author:
Author:Kiryanov, Stepan
Cover:
Cover:Soft
Category:
- Category:Fiction
- Category:Modern Literature
Paper:
Paper:Gray
Series:
Series: Advertising Academy
ISBN:
ISBN:978-5-903190-34-8
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