Business data analysis. Statistical methods
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The proposed book is a textbook on the analysis of economic information using the SPSS software package. It is primarily intended for master's students studying in the field of 'Information Systems in Business' at the Economics Faculty of St. Petersburg State University, as well as for master's and undergraduate students in all economic specialties taking courses such as 'Marketing', 'Marketing Research', 'Quantitative Methods in Marketing Research', 'Business Information Analysis', and 'Applied Statistics'. The book will also be useful for anyone who analyzes economic data in their professional activities.
The advantages of this book include a detailed analysis of data examples and an explanation of techniques for interpreting the results of statistical procedures. The book includes materials from courses taught by the authors at the Economics and Mathematics-Mechanics Faculties of St. Petersburg State University, as well as those included in the MBA program 'Marketing - Management' at the Higher School of Economics of St. Petersburg State University.
The statistical methods described in the book can be applied in any other applied field (biology, medicine, psychology).
Author:
Author:Abbakumov Vadim Leonardovich
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Education & Teaching
Dimensions:
Dimensions:21.5x14.5x2.5 cm
Series:
Series:Textbooks of the Economics Faculty of St. Petersburg State University
ISBN:
ISBN:978-5-282-02918-5
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