You can’t, but you can. Anderson"s story in the meanings, recipes and numbers
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About the book
This is a story about the formation and development of the Russian brand - a network of cafe -confectionery "Anderson", told from the outside "and" inside ".
In December 2009, Anastasia Tatulova rented a small production workshop and opened 150 square meters the first cafe in the residential area of Moscow.
In 2018, "Anderson" is a network that has more than 50 cafes in Russia, Belarus, Azerbaijan, Kazakhstan and where more than 1,500 employees work, there is its own factory of happiness and a unique brand that millions of mothers and children know.
The famous journalist Evgenia Pishchikova spent a year and a half with the team, comprehending the values, meanings, principles and philosophy of the company. It can be safely argued that the key to the success of "Anderson" was a special atmosphere or spirit - and thanks to the book you can spy all the secrets of the success of this network and get an answer to the main question: how to build a business on the atmosphere and scale it?
The book consists of two parts. The first is an honest and fascinating story about what the "Anderson" looks like with the inside of the journalist.
The second - a first -person story (Anastasia Tatulova itself) about the difficulties on the path to entrepreneurial success and mistakes that can be turned into good luck.
For whom this book
For everyone who is interested in the experience of becoming a large Russian brand.
For entrepreneurs, business owners and those who only plan to open their own business.
For those who want to build their company on a corporate culture.
For those who are interested in business in the hospitality industry.
For those who want to scale their business.
For those who know and love "Anderson".
About the authors
Evgenia Pishchikova - a famous journalist and writer, worked as a social outline and observer in the "Russian newspaper", "General Newspaper", Moscow News, "Russian Telegraph", Izvestia, Novaya Gazeta, magazines of Big City "," New eyewitness", "crocodile", "Russian life". Collaborated with the publications of Colta, "Poster", "Theater". Evgenia is one of the teachers of the school "good text" and the author of the book Pyatical Russia.
Anastasia Tatulova is the founder and owner of the company "Anderson", the mother of two sons. In 2014, she entered the top 250 of the best general directors of Russia.
The only woman is the owner of the network of Russian hospitality industry. Member of the Federation of restaurateurs and hoteliers. He heads the Committee on Women"s Entrepreneurship of the Moscow Branch of the "Opora Russia". The holder of the “Business Women "Awards" Ernst & Young" Women-Entrepreneur of the Year 2015, as well as Skolkovo Awards in the nomination "Entrepreneur of the Year 2016".
In 2018, she became a trustee of Moscow Mayor Sergei Sobyanin, Ambassador of the Skolkovo business school.
Dmitry Sokolov -Mitrich is a famous journalist and entrepreneur. For twenty -five years in the profession he acquired a reputation as one of the best reporters in the country, worked in the “General Newspaper ", Izvestia, and created the Russian reporter magazine, in which he worked as deputy editor -in -chief for seven years. He traveled the whole world, became a witness to the most dramatic events of recent decades. The author of the ten books, including the bestsellers "Yandex.Kniga" and the Real Reporter. Member of the Public Chamber of the Third convocation. The holder of the highest journalistic award of Russia "Golden Feather". At the age of 40, he opened the laboratory "once" - a factory of stories that help manage business
This is a story about the formation and development of the Russian brand - a network of cafe -confectionery "Anderson", told from the outside "and" inside ".
In December 2009, Anastasia Tatulova rented a small production workshop and opened 150 square meters the first cafe in the residential area of Moscow.
In 2018, "Anderson" is a network that has more than 50 cafes in Russia, Belarus, Azerbaijan, Kazakhstan and where more than 1,500 employees work, there is its own factory of happiness and a unique brand that millions of mothers and children know.
The famous journalist Evgenia Pishchikova spent a year and a half with the team, comprehending the values, meanings, principles and philosophy of the company. It can be safely argued that the key to the success of "Anderson" was a special atmosphere or spirit - and thanks to the book you can spy all the secrets of the success of this network and get an answer to the main question: how to build a business on the atmosphere and scale it?
The book consists of two parts. The first is an honest and fascinating story about what the "Anderson" looks like with the inside of the journalist.
The second - a first -person story (Anastasia Tatulova itself) about the difficulties on the path to entrepreneurial success and mistakes that can be turned into good luck.
For whom this book
For everyone who is interested in the experience of becoming a large Russian brand.
For entrepreneurs, business owners and those who only plan to open their own business.
For those who want to build their company on a corporate culture.
For those who are interested in business in the hospitality industry.
For those who want to scale their business.
For those who know and love "Anderson".
About the authors
Evgenia Pishchikova - a famous journalist and writer, worked as a social outline and observer in the "Russian newspaper", "General Newspaper", Moscow News, "Russian Telegraph", Izvestia, Novaya Gazeta, magazines of Big City "," New eyewitness", "crocodile", "Russian life". Collaborated with the publications of Colta, "Poster", "Theater". Evgenia is one of the teachers of the school "good text" and the author of the book Pyatical Russia.
Anastasia Tatulova is the founder and owner of the company "Anderson", the mother of two sons. In 2014, she entered the top 250 of the best general directors of Russia.
The only woman is the owner of the network of Russian hospitality industry. Member of the Federation of restaurateurs and hoteliers. He heads the Committee on Women"s Entrepreneurship of the Moscow Branch of the "Opora Russia". The holder of the “Business Women "Awards" Ernst & Young" Women-Entrepreneur of the Year 2015, as well as Skolkovo Awards in the nomination "Entrepreneur of the Year 2016".
In 2018, she became a trustee of Moscow Mayor Sergei Sobyanin, Ambassador of the Skolkovo business school.
Dmitry Sokolov -Mitrich is a famous journalist and entrepreneur. For twenty -five years in the profession he acquired a reputation as one of the best reporters in the country, worked in the “General Newspaper ", Izvestia, and created the Russian reporter magazine, in which he worked as deputy editor -in -chief for seven years. He traveled the whole world, became a witness to the most dramatic events of recent decades. The author of the ten books, including the bestsellers "Yandex.Kniga" and the Real Reporter. Member of the Public Chamber of the Third convocation. The holder of the highest journalistic award of Russia "Golden Feather". At the age of 40, he opened the laboratory "once" - a factory of stories that help manage business
Author:
Author:Anastasia Tatulova, Dmitry Sokolov-Mitrich, Evgenia Pishchikova
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: myth. Business
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00117-862-0
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