You are worth more. How to increase their popularity and value in the eyes of others
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Want to increase your income without changing work, and without loading yourself with additional duties? Invest in your professional reputation. Make so that you are known and appreciated not only inside the company, but also beyond. Increase your capitalization in the labor market. The program of Elena Tamazova, a business coach and a coach with 15 years of experience in the field of public relations and marketing communications, including Colgate-Palmolive and the UN, lies a nuclear model for building a personal brand. It allows the layer behind the layer to work out its reputation and achieve impressive results in record time. And also - to figure it out and answer the questions: "Who am I?", "Where are I going?", "How will I do in 10 years?", "What am I better than others?".
Thanks to this book, you can:
• Find your "chip",
• Get rid of internal restrictions,
• Effectively communicate with people,
• increase your significance in the eyes of others.
reviews
"Personal brand - a popular, if not, beaten, theme. So much that it is already difficult to expect the author with a fresh look. I take off my hat in front of Elena, who managed to find such an angle of view. We are talking about the meaning and way of their presentation.
Pragmatics captivates: the brand is equal to money. And immediately I want to read to the end, find out how to raise your price. The book is distinguished by a good kneading from examples and stories, bites of theory and abundance of exercises. Emphasis on practice makes it as applied as possible.
After each chapter, you will find an exercise where you will meet yourself. Here you have to move my brains, draw, move the pieces of paper on the table. Very coaching format - you use the material of the book, tasks and exercises to delve into yourself.
These tasks allow you to highlight their strengths, evaluate their applicability, their audience, and post an end to the final result. At the same time, raise your self -esteem. As Elena writes correctly, “you need to like it, and the rest will fit”. ""
Mikhail Umarov, Director of the Communication Agency Comunica
"For himself, a coach, PR man and marketer. It is a pity that this book did not come across me 15 years ago. "
Alexander Kushnir, journalist, music producer, general director of the musical and information agency "Kushnir Production"
"The concept of publicity has passed a gigantic transformation in just the last ten and a half years-personal boundaries are erased, absolutely all our actions, thoughts, statements risk losing the last privacy of privacy and becoming a topic of public interaction. And if new conditions have been formed, new skills are also needed. It is about the necessary skills that Lena’s book. For those who decide to follow the advice of Elena, you can even partially envy - their life will definitely never be boring. But here we must be aware that you begin a very long and very responsible thing - the second chance to make the first impression here definitely will not happen. ”
Artem Lebedev, Director of the Department of Public Relations Bank Tinkoff
Thanks to this book, you can:
• Find your "chip",
• Get rid of internal restrictions,
• Effectively communicate with people,
• increase your significance in the eyes of others.
reviews
"Personal brand - a popular, if not, beaten, theme. So much that it is already difficult to expect the author with a fresh look. I take off my hat in front of Elena, who managed to find such an angle of view. We are talking about the meaning and way of their presentation.
Pragmatics captivates: the brand is equal to money. And immediately I want to read to the end, find out how to raise your price. The book is distinguished by a good kneading from examples and stories, bites of theory and abundance of exercises. Emphasis on practice makes it as applied as possible.
After each chapter, you will find an exercise where you will meet yourself. Here you have to move my brains, draw, move the pieces of paper on the table. Very coaching format - you use the material of the book, tasks and exercises to delve into yourself.
These tasks allow you to highlight their strengths, evaluate their applicability, their audience, and post an end to the final result. At the same time, raise your self -esteem. As Elena writes correctly, “you need to like it, and the rest will fit”. ""
Mikhail Umarov, Director of the Communication Agency Comunica
"For himself, a coach, PR man and marketer. It is a pity that this book did not come across me 15 years ago. "
Alexander Kushnir, journalist, music producer, general director of the musical and information agency "Kushnir Production"
"The concept of publicity has passed a gigantic transformation in just the last ten and a half years-personal boundaries are erased, absolutely all our actions, thoughts, statements risk losing the last privacy of privacy and becoming a topic of public interaction. And if new conditions have been formed, new skills are also needed. It is about the necessary skills that Lena’s book. For those who decide to follow the advice of Elena, you can even partially envy - their life will definitely never be boring. But here we must be aware that you begin a very long and very responsible thing - the second chance to make the first impression here definitely will not happen. ”
Artem Lebedev, Director of the Department of Public Relations Bank Tinkoff
Author:
Author:Elena Tamazova
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Law & Legal
- Category:Psychology
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Business. How it works in Russia
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-105607-0
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