World History of Advertising
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In the book of Mark Tangayta, a famous journalist, the author of a number of popular books about advertising, fashion and branding, the history of advertising as a business industry and as a creative process is in detail and consistently. The stories of leading world advertising agencies, the most famous advertising campaigns, which influenced the development of this "creative business" are described. The author drew live portraits of revolutionaries, dealers, hooligans and perfectionists - all those extraordinary personalities, thanks to which the “manipulation of consciousness” and today attracts many charismatic and bright people who combine creativity and entrepreneurial talent. The book is a full -fledged textbook on advertising and at the same time deprived of bulky inherent in encyclopedias. This is a comprehensive, lively and fascinating review of the advertising industry in its historical development. The book is intended for top managers and employees of advertising and PR agencies, teachers and students specializing in the study of advertising, as well as for everyone who is interested in this interesting sphere of human activity
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Alpina. BUSINESS
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-2969-5
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