Without thoughts. Hidden forces forcing us to buy
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About us and about what drives our unconscious choice. As a rule, we make a purchase decision at the level of sensations, sometimes in a matter of seconds, and then logically adjust the rationale for the decision made. Often we buy even expensive things, guided by emotions, and not in a sober calculation. Answering many unexpected questions, the book helps to understand how marketing masters skillfully manage our choice.
Why read this new study of the author, whose book “Selling invisible” is included in the mandatory list of literature of business schools around the world. The book contains not only the theory, but also specific techniques for influencing the choice of consumer. It has many interesting stories related to the creation and promotion of famous brands, including movie stars and athletes. For whom for marketers, brand managers, advertisers and companies, as well as for everyone who wants to know more about how a person makes his choice.
About the author: Harry Bekvit is the founder of Beckwith Advertising and Marketing, the winner of the Empfie Award of the American Marketing Association. He worked with four of the 100 best American services sector enterprises, nine firms included in the rating of 500 of the most successful companies of Fortune magazine. The author and co -author of the books “Four Keys for Marketing Services”, “Selling invisible: Guide to modern marketing of services”, “The art of selling oneself”
Why read this new study of the author, whose book “Selling invisible” is included in the mandatory list of literature of business schools around the world. The book contains not only the theory, but also specific techniques for influencing the choice of consumer. It has many interesting stories related to the creation and promotion of famous brands, including movie stars and athletes. For whom for marketers, brand managers, advertisers and companies, as well as for everyone who wants to know more about how a person makes his choice.
About the author: Harry Bekvit is the founder of Beckwith Advertising and Marketing, the winner of the Empfie Award of the American Marketing Association. He worked with four of the 100 best American services sector enterprises, nine firms included in the rating of 500 of the most successful companies of Fortune magazine. The author and co -author of the books “Four Keys for Marketing Services”, “Selling invisible: Guide to modern marketing of services”, “The art of selling oneself”
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-2974-9
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