Without thoughts. Hidden forces forcing us to buy
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This book is about us. About us and about what drives our unconscious choice. As a rule, we make a purchase decision at the level of sensations, sometimes in a matter of seconds, and then logically adjust the rationale for the decision made. Often we buy even expensive things, guided by emotions, and not in a sober calculation. Answering many unexpected questions, the book helps to understand how marketing masters skillfully manage our choice. A book for marketers, brand managers, advertisers and companies, as well as for everyone who wants to know more about how a person makes his choice
Author:
Author:Bekvit Harry
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-9614-6889-2
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