Why is it better to buy from you? How to develop a strategic unique trade proposal
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Entrepreneurs work a lot, but their competitors also do not sit still. Strategic USP will help to get ahead of competitors - a unique trading offer that is difficult to copy to competitors. Alexei Zherin - a consultant on the exit from tough competition, the author of the "diamond" technology for developing USP in 15 steps - offers a step -by -step guide for the independent development of strategic USP for the Russian market.
You will find out what the real USP is and what mistakes even known world companies make it when creating it. The book contains a detailed algorithm for developing USP for 15 steps and a mechanism for protecting from copying.
The publication will be useful to entrepreneurs, owners of small and medium -sized businesses, experts in different industries, as well as marketing managers and sales
You will find out what the real USP is and what mistakes even known world companies make it when creating it. The book contains a detailed algorithm for developing USP for 15 steps and a mechanism for protecting from copying.
The publication will be useful to entrepreneurs, owners of small and medium -sized businesses, experts in different industries, as well as marketing managers and sales
Author:
Author:Aleksey Zherin
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-1695-9
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