Why don"t they work? A new look at employees" motivation

This book talks about a completely new approach to motivation. The author has been investigating the psychology and patterns of people"s motivation in different countries for more than 10 years, including in Russia. There are answers to the main questions: why motivating money is not the best idea? Why can"t a leader motivate anyone? How is motivation related to awareness and how can it be learned? Where do we get the energy at work? And most importantly: where does the imposed duty end and personal responsibility begins? Susan Fowler, a leading expert on motivation and personal development, the author of several key training programs at Ken Blanchard Companies, tells managers of all levels on how to find the motivation of their employees and use it for the benefit of the company