Why a ruler for a piar? Communications measurement tips

The book of Lilia Glazova is a collection of tips for beginners and experienced PR managers, digital-specialists, media analysts, as well as people who are not professionally related to media, but who want to figure out how they work.
Being a recognized expert in his field, the author helps readers understand what research and when to conduct, how to monitor the media, choose the right KPI, analyze the effectiveness of short and long PR campaigns and sponsorship projects, how to present the results to the leadership.
The book reveals secrets that can have a serious impact on the result of the work of digitalists, and is equipped with stories, practical tools and observations from the practice, which PR cuprums are faced with daily.
Designed for experts of various industries, managers, entrepreneurs, young specialists and students