While the dogs bark, cats win: management without dogma
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Business leaders are accustomed to strict competition. Without a struggle for quality, for a lower price, for the best functionality of sustainable profitable growth cannot be achieved. As a result, the business turns into an endless battle resembling a fight of hungry dogs.
Leonard Sherman analyzes the approaches of the world -famous classics of management - Michael Porter, Bruce Henderson, Clayton Kristensen - and comes to the conclusion that the already described methods and management tools often do not help companies get out of the crisis or achieve leadership. After all, competitors are armed with the same weapons. The author offers to choose another strategy. When everyone is fighting around like dogs, it is worth trying to apply a “cat” approach and achieve your other way.
With examples of creating great products of recent years, Sherman teaches to bypass the pitfalls of direct competition - to be more cunning and creative, to avoid dog battles and resort to cat strategy, violating the generally accepted rules of classical management
Leonard Sherman analyzes the approaches of the world -famous classics of management - Michael Porter, Bruce Henderson, Clayton Kristensen - and comes to the conclusion that the already described methods and management tools often do not help companies get out of the crisis or achieve leadership. After all, competitors are armed with the same weapons. The author offers to choose another strategy. When everyone is fighting around like dogs, it is worth trying to apply a “cat” approach and achieve your other way.
With examples of creating great products of recent years, Sherman teaches to bypass the pitfalls of direct competition - to be more cunning and creative, to avoid dog battles and resort to cat strategy, violating the generally accepted rules of classical management
Author:
Author:Leonard Sherman
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-3094-3
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