When marketing turns into a minefield. What to do?
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If you understand everything in marketing management, this can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This also applies to the product itself (including service and packaging), and sales markets, and strategies and methods of promotion, and pricing. An erroneous step on one of these fields can negate to the three others. In the field of marketing, there really are many dilemmas, during the analysis of which smart people are very very different. In the comments following each situation considered, you will find starting points to solve the most acute problems. Putting yourself in the place of the main characters of the above examples, critically reflecting on the best ways to get out of difficult situations and armed with expert advice, you will not only replenish your knowledge of knowledge, but, we hope, you can make a brilliant marketing career
Author:
Author:Freyer Branwin
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: control scenarios
ISBN:
ISBN:978-5-9791-0023-4
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