Weights of copywriter: 29 steps to success in the profession. Training book for practitioners of copywriters
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You are a copywriter and know how to write selling texts, but you understand that this is not enough for success in the profession. What to do when there is no inspiration? How to answer if the client is trading? How to learn to say no orders to which the soul does not lie? How to take refusals, meet with criticism, experience failures without losing faith in yourself? How to evolve in copywriting and protect yourself from burnout? The book Wratings of the copywriter will answer these questions and help you configure the profession for yourself. Together with the book, you will pass 29 steps on the way to professional peaks and happy working everyday life.
This is a book 5 in 1:
-a book-lecture, which tells how to formulate its professional mission, meanings and values, < Br />-a support book that you can lean on and know that you are not alone in your fears, mistakes and difficulties,
-a show book that will encourage you to declare yourself loudly and give an acceleration of the movement along the career trajectory ,
-an assistant book that will help manage time, organize work processes and design a professional future,
-a training book in which practical tasks, checklists and templates, cases and examples await you, and Another electronic workbook.
The author of the book is Natalya Kovrigina, copyright practitioner, founder of the NAME IS neiming agency, author of the Copytek blog. In copywriting for 17 years. She worked in advertising agencies, in national companies and as a freelancer. Speaker of conferences Copyconfa, 8p, Inrestforum. Teacher of copywriting, leading master classes and workshops for naming and self-presentation
This is a book 5 in 1:
-a book-lecture, which tells how to formulate its professional mission, meanings and values, < Br />-a support book that you can lean on and know that you are not alone in your fears, mistakes and difficulties,
-a show book that will encourage you to declare yourself loudly and give an acceleration of the movement along the career trajectory ,
-an assistant book that will help manage time, organize work processes and design a professional future,
-a training book in which practical tasks, checklists and templates, cases and examples await you, and Another electronic workbook.
The author of the book is Natalya Kovrigina, copyright practitioner, founder of the NAME IS neiming agency, author of the Copytek blog. In copywriting for 17 years. She worked in advertising agencies, in national companies and as a freelancer. Speaker of conferences Copyconfa, 8p, Inrestforum. Teacher of copywriting, leading master classes and workshops for naming and self-presentation
Author:
Author:Kovrigina N.V.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Nonfixn Runet
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-17-134085-8
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