Вокруг корпоративного костра

how outstanding leaders use stories to inspire their subordinates for success,
Discover why employees of Nike Corporation are owed to their career as an athletics and waffle tower, and Kostko’s buyers are inspired by Kalvin Klein"s jeans, why are Armstrong International employees inspired by the story of their Golph Director General, which cost $ 248,000. The leaders of these companies - and all other organizations about which this book talks about - representatives of the most successful and admiration of American corporations - know that storytelling stories is the most effective way to broadcast their values, glorify their heroes and target each to fulfill the tasks of the corporation. Their corporate stories will give you pleasure, inspire you and show you how to take possession of the minds and hearts of your audience