Visual merchandising. Not only business
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The purpose of any business is to sell more goods with the maximum trading margin. But such a result cannot be obtained without the use of the achievements of technical aesthetics and design, psychology, logic and marketing, which will accumulate visual merchandising. In almost every stage of the life cycle of goods, design and technology are present to one degree or another.
The book presents a comprehensive overview of the current practice of visual merchandising. For the first time, the author considers it not as a narrow system of marketing communications, but as an integral system in the design of the environment. A review of the history of visual merchandising is given, the formulation of norms and ideals is given, it is told about research methods, the language of visual merchandising as a science. The basic properties of the psychology of a visual presentation, the sequence of its development, as well as the methods of evaluating the results are described. The publication is addressed to visual merchandisers, marketing, retail specialists, as well as designers and
The book presents a comprehensive overview of the current practice of visual merchandising. For the first time, the author considers it not as a narrow system of marketing communications, but as an integral system in the design of the environment. A review of the history of visual merchandising is given, the formulation of norms and ideals is given, it is told about research methods, the language of visual merchandising as a science. The basic properties of the psychology of a visual presentation, the sequence of its development, as well as the methods of evaluating the results are described. The publication is addressed to visual merchandisers, marketing, retail specialists, as well as designers and
Author:
Author:Galun D A
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-1735-2
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