Visual images in social and marketing communication
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The work is devoted to the study of visual images in modern society. The main attention is focused on the subject area, which uses visual media - television, Internet, press, etc. Theoretical and methodological approaches are discussed, which allow better understanding the features of visual media consumption. The mechanisms of visual communication at the socio-group and individual levels are considered. The results of applied projects in the field of advertising and marketing communication are given, in the practice of mass media. The study is interdisciplinary: the authors rely on the traditions of the analysis of visual, which have developed in sociology, social psychology, cultural studies, and marketing research.
The book is designed for specialists, graduate students, students involved in the study of a modern visual media, and can also be used as a training manual in reading specialized courses for this issue
The book is designed for specialists, graduate students, students involved in the study of a modern visual media, and can also be used as a training manual in reading specialized courses for this issue
Author:
Author:Папантиму М.А., Назаров М.М.
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-9519-3140-5
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