Virgin style business. What you will not be taught in a business school
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What is this book about
This book is an informal business course from one of the most successful entrepreneurs of our days - Sir Richard Branson! Since Branson left college in his youth to start his first business, he does everything in his own way - in the original and shocking style.
In this book you will not find a boring theory. There is no clear structure and system. This book is a heart to heart. Branson tells everything that knows about business, about relations with employees and clients, about creating a new product, about the management of the company at different stages of its development. Everything that he experienced and changed his mind in forty years, during which a small store for selling records turned into a huge international company with 400 units in 30 countries and with 50 thousand employees.
Mentally flying from the country to the country, from the company to the company, from the 70s in the 2000s and vice versa, Branson tells his story and the history of his business. And in each of these memories - a huge number of wise thoughts and invaluable tips for everyone who wants to build their own business and achieve success in life and in their favorite business.
Why did we decide to publish this book
Richard Branson - Superlistry! The owner of a multimillion -dollar corporation, a lover of extreme adventures, shocking the audience with his extraordinary actions, both in life and in business. Finally, we managed to get the rights to publish his book!
For whom this book
For beginner entrepreneurs who are looking for inspiration and want to recharge with life energy, courage and optimism.
Book chips
This is a business book, from the reading of which you get not only practical knowledge, but also real pleasure. She charges and motivates.
From the author
Business schools - a great place. And yet I am glad that I did not study there (unless, of course, to assume that at least one educational institution would agree to accept me under its wing).
The fact is that we could never find a common language with education. I suffered from a combination of brutal dyslexia and what today would be called attention deficit syndrome. And when in the 60s I entered the Stowe school, I was simply considered an inattentive lazy person. I think that in the end everything - from the director to the teachers - sighed with relief when I decided to quit my studies and took up the implementation of my dreams (at that time, of course) - the publication of the magazine. In general, I often now think about what would happen if I continued to study and learned everything "for" and "against" opening my own business.
On the pages of this book, which, I hope you bother to read, I am talking a lot about what important role entrepreneurs play in our world. A creative vein that makes them start and revive the companies not only helps to create jobs, but also allows you to solve many problems that our loved ones, society and the planet as a whole face.
People ask me about a variety of things: how to start a new business and how to close the old one, how to hire people and how to fire them, and, most interestingly, about everything that is between these poles. I have always treated business as a pleasant entertainment and sometimes I forget where the work ends and where personal life begins. The same can be said about the questions that they ask me.
I have never worked for anyone but myself, and this book was written from the perspective of the founder of companies. Nevertheless, the advice that I give can be useful to both business owners and companies that are faced with difficult tasks daily.
3rd edition
This book is an informal business course from one of the most successful entrepreneurs of our days - Sir Richard Branson! Since Branson left college in his youth to start his first business, he does everything in his own way - in the original and shocking style.
In this book you will not find a boring theory. There is no clear structure and system. This book is a heart to heart. Branson tells everything that knows about business, about relations with employees and clients, about creating a new product, about the management of the company at different stages of its development. Everything that he experienced and changed his mind in forty years, during which a small store for selling records turned into a huge international company with 400 units in 30 countries and with 50 thousand employees.
Mentally flying from the country to the country, from the company to the company, from the 70s in the 2000s and vice versa, Branson tells his story and the history of his business. And in each of these memories - a huge number of wise thoughts and invaluable tips for everyone who wants to build their own business and achieve success in life and in their favorite business.
Why did we decide to publish this book
Richard Branson - Superlistry! The owner of a multimillion -dollar corporation, a lover of extreme adventures, shocking the audience with his extraordinary actions, both in life and in business. Finally, we managed to get the rights to publish his book!
For whom this book
For beginner entrepreneurs who are looking for inspiration and want to recharge with life energy, courage and optimism.
Book chips
This is a business book, from the reading of which you get not only practical knowledge, but also real pleasure. She charges and motivates.
From the author
Business schools - a great place. And yet I am glad that I did not study there (unless, of course, to assume that at least one educational institution would agree to accept me under its wing).
The fact is that we could never find a common language with education. I suffered from a combination of brutal dyslexia and what today would be called attention deficit syndrome. And when in the 60s I entered the Stowe school, I was simply considered an inattentive lazy person. I think that in the end everything - from the director to the teachers - sighed with relief when I decided to quit my studies and took up the implementation of my dreams (at that time, of course) - the publication of the magazine. In general, I often now think about what would happen if I continued to study and learned everything "for" and "against" opening my own business.
On the pages of this book, which, I hope you bother to read, I am talking a lot about what important role entrepreneurs play in our world. A creative vein that makes them start and revive the companies not only helps to create jobs, but also allows you to solve many problems that our loved ones, society and the planet as a whole face.
People ask me about a variety of things: how to start a new business and how to close the old one, how to hire people and how to fire them, and, most interestingly, about everything that is between these poles. I have always treated business as a pleasant entertainment and sometimes I forget where the work ends and where personal life begins. The same can be said about the questions that they ask me.
I have never worked for anyone but myself, and this book was written from the perspective of the founder of companies. Nevertheless, the advice that I give can be useful to both business owners and companies that are faced with difficult tasks daily.
3rd edition
Author:
Author:Branson Richard
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Myth. Business
ISBN:
ISBN:978-5-00117-644-2
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