Vikinomic. How mass cooperation changes everything

Many excellent products that we use today were created by teams of thousands and even millions of participants around the world. This is Vikinomics - the unification of many people for the sake of mass cooperation on various projects. The book has been translated into more than 20 languages ​​and has become a world bestseller and obligatory reading for business leaders.
It explains how mass cooperation takes place not only on the Wikipedia website, but also in traditional companies. Boeing, BMW and Procter & Gamble are already actively using cooperation and self -organization to breathe new life into their organizations.
Don Tapskott and Anthony Williams reveal the principles of vikinomics and tell amazing stories about how masses of people create news, study the human genome, find medicines, invent cosmetics and write software.
Knowledge, resources and abilities of billions of people are self -organized and turn into a powerful, consistent acting collective force. For leaders who are able to direct this force in the direction they need, Vikinomics opens up unprecedented capabilities and becomes the most important engine of success in modern markets