Video marketing: strategy, content, production
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Traditional television advertising quickly gives up positions, although it still remains effective for some segments. There is a redistribution of advertising budgets in favor of more effective tools. Online video content is gaining more and more popularity - everything is put on it, from local companies to the largest brands. The online video works effectively on increasing the recognition of the brand, and to increase sales, and to increase traffic.
The video content expert John Mouat tells how to use the online video in marketing and what are the psychological reasons for its effectiveness. You will learn how to create involving and extraordinary content, how to promote individual videos and manage advertising video camps
The video content expert John Mouat tells how to use the online video in marketing and what are the psychological reasons for its effectiveness. You will learn how to create involving and extraordinary content, how to promote individual videos and manage advertising video camps
Author:
Author:Mouat John
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-9614-1567-4
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