User experience design. How to create a product that is waiting
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User experience is born not on the screen, but in the minds of people who interact with the product. Our feelings are multi -dimensional and multisasperson. This practical book will help get an idea of how customers think to create products or services with the properties they need.
Author John Wallen will show how any member of your team can generate new ideas based on user experience. Then you will understand how to apply this knowledge for your products, and also find out:
- About six images of thinking and how each of them helps to obtain a unique user experience,
- as your team - without any special training in the field of psychology - can find out the conscious and unconscious needs of your customers,
- How to immediately apply the acquired knowledge to improve your products and services
Author John Wallen will show how any member of your team can generate new ideas based on user experience. Then you will understand how to apply this knowledge for your products, and also find out:
- About six images of thinking and how each of them helps to obtain a unique user experience,
- as your team - without any special training in the field of psychology - can find out the conscious and unconscious needs of your customers,
- How to immediately apply the acquired knowledge to improve your products and services
Author:
Author:John Wellen
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: O'Reilly series
ISBN:
ISBN:978-5-00169-440-3
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