Trust a/B-testing. Practical Guide to controlled experiments

It is difficult to understand the value of the idea until it is tested in practice. This book tells how controlled online experiments (or, as they are also called, a/b tests) allow us to evaluate the effectiveness of certain ideas to optimize websites and achieve maximum return on their use. You will learn how to choose the right testing tools, collect data and ensure the measurability of the results. Specific examples show how web-resources of famous companies were improved using A/B tests.
controlled online experiments are widely used in Amazon, Booking.com, Ebay, Facebook, Google, LinkedIn, Microsoft, Twitter, Yandex and other companies. This technique becomes an integral part of a business culture based on data.
The publication is addressed to technical specialists and managers interested in increasing the profitability of their online projects